CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND
Deregulation
has been a blessing to all Nigerians because it makes private investors to
establish their own television station in Nigeria. Deregulation in the broadcast media of
television could be said to begin in 1992 when Nigeria Broadcasting Commission
(NBC) was set up. This brought an end to government
(State and Federal) Monopoly. Since then, Nigerian Broadcasting Commission gave
license to many private radio and television stations. Oketunmbi, E. (2006 & 2007)
The
television broadcasting, one could say it is properly deregulated with the
Nigeria Broadcasting Commission performing some roles. There is freedom of
entering for anybody willing to participate in the industry. One important
aspect is that of deregulation in television broadcasting.
Deregulation
as a notion is borrowed from the capitalist west. It is a system of free trade,
because activity from rules and controls of government selling off her shares
to major companies and control private participation. Oketunmbi, E. (2006 &
2007)
Over the
years, Nigerian television broadcasting industry was in the hand of government
control. However, upon deregulation of television broadcast in Nigeria, media
have risen so far.
Local
television stations would rather in time and money, procuring Mexicans soap
Operas. This project work will examine the statutory regulatory and
institutional provision as contained in the NBC Act; the National Broadcasting
Commission could perform in line with the constitution respectively. It could
be observed that constitutional freedoms are not absolutely and Nigeria
broadcast regu1ation, as they currently provide justification for the NBC
action.
1.2 STATEMENT OF
THE PROBLEM
The study
examined if various private broadcast media has reduced government media
monopoly. It also x-ray if the arrival of private broadcasting media is
beneficial to the public or not. The research as well highlighted some of the
challenges facing the private media today and the public perception of
government media.
1.3 OBJECTIVES OF THE STUDY
i.
To examine Impact of the
emergency and growth of private broadcasting media on broadcasting station in
Nigeria.
ii.
To study whether private
broadcasting station serve as watchdog on government activities in Nigeria.
iii.
To know the extent which
privatization and deregulation has brought an end to government monopoly of
broadcasting media.
1.4 RESEARCH QUESTIONS
In what
ways is the emergency and growth of private broadcasting media improved
broadcasting station in Nigeria?
How have
private broadcasting stations serve as watchdog on government activities in
Nigeria?
In what
ways can privatization and deregulation bring an end to government monopoly in broadcasting
media?
1.5 SCOPE OF THE STUDY
The
research as being narrowed down to AIT, Lagos and Splash F.M, Ibadan. Since it
is not only difficult but also impossible to study the impact of privatization
and use all broadcasting station in all the 36 state of the federation, looking
at to the time available for this work and other necessary logistics such as
fund.
1.6 SIGNIFICANCE OF THE STUDY
The work
is significance because it benefits the general public to know the reason and
benefit of privatization of broadcasting media.
Government: It enables the government through NBC/BON to sanitize and regulate
multitude of broadcasting stations.
Government Media House: Broadcast media owned by government will see the need to repackage
their programmes and other activities as there are competition for both
audience and advert between private broadcast media and government media.
Private Media House: Broadcast media owned
by private individuals will realize the need to come up with new innovative and
attention catching programme and approach to gain the audience of the existing
government media and ensure their independent.
Student Journalists: Students of mass communication is expected to benefit from the
work by knowing their basic responsibility and opportunity available for them
in both public and government media
Students as a Whole: It forms part of the academic work that can serve as reference
materials in all related field.
1.7 LIMITATIONS TO THE STUDY
Time: There is a limited
time in carrying out this work.
Material: A relevant material
on this work is relatively scarce as many previous researchers do not focus
much attention on privatization of media.
Finance: At the time of
carrying out this research work there was no enough money to explore internet
and travel as many as possible to the study area.
1.8 DEFINITION OF THE TERMS
Impact: This means effect, role or functions of something on something or
somebody.
Deregulation/privatization: Is the act of allowing private investors into broadcasting
industry to set up either radio or television station.
Broadcast media: These are electronic media of communication to larger and wider
audience receiving the signal simultaneously.
NBC: National Broadcasting
Commission
Osun State: This is one of the 36 states of the federation located in
southwest geopolitical zone. It is a Yoruba main state which was founded in
August 1991.
